The true side of your consumers. Revealed with AI.
Verso uses AI to roll out qualitative research at scale, and uncover consumers’ real opinions - in under a week, at a fraction of agency costs.
Get a demo
Why did youchoose this brand over others?
00:48
Learning
#01
The main driver was the
design I really liked. It stood out and gave me a strong impression of quality.
Shared by 93%
How it works
Qualitative research from design to insights, with AI embedded at every step
Generate your study
Definition of objectives
Generation of initial questions
Design
Turn your objectives into structured interview guides, crafted to explore motivations, beliefs, and lived experience.
Criteria
Gender
Any
Children
Yes
Age
35-45
Salary
40/60k
Location
France
Participants
120+
Recruit
Find quality respondents from all over the world through our panels, or tap your own customer base, and ensure you hear from who matters.
What was you main driver of choice for picking up your new phone?
00:48
Interview
Run AI-led 1:1 interviews - video or voice - that adapt in real time and capture both content and emotional nuance.
Metholdology
Recommendation
Learning
93% confident
111 of 120
Ask AI
Analyze
Synthesize multimodal responses into clear, structured insights you can explore and act on immediately.
If you could change one thing about this product’s design, what would it be?
Idea & Product Testing
Validate and refine product concepts, prototypes and packaging
Demand validation
Concept test
Prototype
Packaging
Category fit
You mentioned the tone of voice felt too serious, do you think it should be more playful, or simply warmer?
Brand & Communication
Test and optimize brand positioning, messaging, and creative assets
Brand awareness
Brand perception
Brand or product headline
Voice & tone
What products do you use for your skincare routine at night? Can you show them to me?
Consumer Experience & Behavior
Understand attitudes, journeys, motivations, and behavioural shifts
Ethnographic research
Unmet needs discovery
Shopper journeys
Consumer Diaries
Switching behavior exploration
Without Verso
With Verso
Painfully slow and messy: briefing, recruiting, moderating, and analysis take weeks to months
Moves at the speed of your ambition: AI handles interviews, analysis, and delivery in just days
Surface-level answers, missing how people really feel or what drives their decisions
Captures emotional cues and allow respondents to submit videos, photos, etc
Too few consumers to trust the results, meaning insights feel thin and risky
Builds confidence through data at scale, with robust insights from a broader base
Static and siloed insights that get lost in decks, outdated before they’re used
Creates a dynamic consumer insights platform, enriched with every new study
High fees make qualitative research occasional and budget-sensitive
Cost drops to a fraction of traditional studies, so you can run studies repeatedly
A clearer look at Verso
What is Verso and how does it work?
Verso is a qualitative research platform using AI to:
Conduct video interviews at scale with real consumers, in any language, at any time
Derive actionable insights, based on multi-modal analyses
Build over time your Consumer Intelligence Platform, with dynamic access to consumers’ personae
All of that delivered in under a week, at a fraction of agency costs.
How is Verso different from other qualitative research tools?
Verso doesn’t rely on static scripts. Our AI interviewer adapts in real time: probing, following up, and adjusting based on what each participant says. Combined with multi-modal analysis, this results in deeper insight extraction than traditional surveys, chatbots, or scripted interviews.
What are personae, and how are they used?
Verso creates dynamic consumer personae based on real conversations. These profiles are not pre-defined segments: they evolve with each study and allow your team to explore audience attitudes, behaviors, and needs across time, not just at a single point.
What types of research can I run with Verso?
Verso supports a wide range of use cases: from concept testing and brand positioning to customer journey mapping and market expansion. Whether you're validating a product idea or understanding a new segment, Verso adapts to your research goals automatically.
How quickly can I get insights?
You can launch a study in minutes. Verso handles recruitment, runs interviews asynchronously, and delivers structured insights typically within 24–72 hours, depending on scope and sample size.
Is Verso secure and compliant with data regulations?
Yes. Verso is built with enterprise-grade security and is fully compliant with GDPR and other global privacy standards. All data is encrypted, stored securely, and anonymized by default, with participant consent managed throughout the process.
Consumer learning made continuous -not just when budget allows.
About
The true side of your consumers. Revealed with AI.
Verso uses AI to roll out qualitative research at scale, and uncover consumers’ real opinions - in under a week, at a fraction of agency costs.
Get a demo
Why did youchoose this brand over others?
00:48
Learning
#01
The main driver was the
design, I really liked. It stood out and gave me a strong impression of quality.
Shared by 93%
How it works
Qualitative research from design to insights, with AI embedded at every step
Generate your study
Definition of objectives
Generation of initial questions
Design
Turn your objectives into structured interview guides, crafted to explore motivations, beliefs, and lived experience.
Criteria
Gender
Any
Children
Yes
Age
35-45
Salary
40/60k
Location
France
Participants
120+
Recruit
Find quality respondents from all over the world through our panels, or tap your own customer base, and ensure you hear from who matters.
What was you main driver of choice for picking up your new phone?
00:48
Interview
Run AI-led 1:1 interviews - video or voice - that adapt in real time and capture both content and emotional nuance.
Metholdology
Recommendation
Learning
93% confident
111 of 120
Ask AI
Analyze
Synthesize multimodal responses into clear, structured insights you can explore and act on immediately.
Idea & Product Testing
Validate and refine product concepts, prototypes and packaging
Demand validation
Concept test
Prototype
Packaging
Category fit
If you could change one thing about this product’s design, what would it be?
Brand & Communication
Test and optimize brand positioning, messaging, and creative assets
Brand awareness
Brand perception
Brand or product headline
Voice & tone
You mentioned the tone of voice felt too serious, do you think it should be more playful, or simply warmer?
What products do you use for your skincare routine at night? Can you show them to me?
Consumer Experience & Behavior
Understand attitudes, journeys, motivations, and behavioural shifts
Ethnographic research
Unmet needs discovery
Shopper journeys
Consumer Diaries
Switching behavior exploration
Without Verso
With Verso
Painfully slow and messy: briefing, recruiting, moderating, and analysis take weeks to months
Moves at the speed of your ambition: AI handles interviews, analysis, and delivery in just days
Surface-level answers, missing how people really feel or what drives their decisions
Captures emotional cues and allow respondents to submit videos, photos, etc
Too few consumers to trust the results, meaning insights feel thin and risky
Builds confidence through data at scale, with robust insights from a broader base
Static and siloed insights that get lost in decks, outdated before they’re used
Creates a dynamic consumer insights platform, enriched with every new study
High fees make qualitative research occasional and budget-sensitive
Cost drops to a fraction of traditional studies, so you can run studies repeatedly
A clearer look at Verso
What is Verso and how does it work?
Verso is a qualitative research platform using AI to:
Conduct video interviews at scale with real consumers, in any language, at any time
Derive actionable insights, based on multi-modal analyses
Build over time your Consumer Intelligence Platform, with dynamic access to consumers’ personae
All of that delivered in under a week, at a fraction of agency costs.
How is Verso different from other qualitative research tools?
Verso doesn’t rely on static scripts. Our AI interviewer adapts in real time: probing, following up, and adjusting based on what each participant says. Combined with multi-modal analysis, this results in deeper insight extraction than traditional surveys, chatbots, or scripted interviews.
What are personae, and how are they used?
Verso creates dynamic consumer personae based on real conversations. These profiles are not pre-defined segments: they evolve with each study and allow your team to explore audience attitudes, behaviors, and needs across time, not just at a single point.
What types of research can I run with Verso?
Verso supports a wide range of use cases: from concept testing and brand positioning to customer journey mapping and market expansion. Whether you're validating a product idea or understanding a new segment, Verso adapts to your research goals automatically.
How quickly can I get insights?
You can launch a study in minutes. Verso handles recruitment, runs interviews asynchronously, and delivers structured insights typically within 24–72 hours, depending on scope and sample size.
Is Verso secure and compliant with data regulations?
Yes. Verso is built with enterprise-grade security and is fully compliant with GDPR and other global privacy standards. All data is encrypted, stored securely, and anonymized by default, with participant consent managed throughout the process.
Consumer learning made continuous -not just when budget allows.
About
The true side of your consumers. Revealed with AI.
Verso uses AI to roll out qualitative research at scale, and uncover consumers’ real opinions - in under a week
Get a demo
Why did youchoose this brand over others?
00:48
Learning
#01
The main driver was the
design, I really liked. It stood out and gave me a strong impression of quality.
Shared by 93%
How it works
Qualitative research from design to insights, with AI embedded at every step
Generate your study
Definition of objectives
Generation of initial questions
Design
Turn your objectives into structured interview guides, crafted to explore motivations, beliefs, and lived experience.
Criteria
Gender
Any
Children
Yes
Age
35-45
Salary
40/60k
Location
France
Participants
120+
Recruit
Find quality respondents from all over the world through our panels, or tap your own customer base, and ensure you hear from who matters.
What was you main driver of choice for picking up your new phone?
00:48
Interview
Run AI-led 1:1 interviews - video or voice - that adapt in real time and capture both content and emotional nuance.
Metholdology
Recommendation
Learning
93% confident
111 of 120
Ask AI
Analyze
Synthesize multimodal responses into clear, structured insights you can explore and act on immediately.
Idea & Product Testing
Validate and refine product concepts, prototypes and packaging
Demand validation
Concept test
Prototype
Packaging
Category fit
If you could change one thing about this product’s design, what would it be?
Brand & Communication
Test and optimize brand positioning, messaging, and creative assets
Brand awareness
Brand perception
Brand or product headline
Voice & tone
You mentioned the tone of voice felt too serious, do you think it should be more playful, or simply warmer?
Consumer Experience & Behavior
Understand attitudes, journeys, motivations, and behavioural shifts
Ethnographic research
Unmet needs discovery
Shopper journeys
Consumer Diaries
Switching behavior exploration
What products do you use for your skincare routine at night? Can you show them to me?
Without Verso
With Verso
Painfully slow and messy: briefing, recruiting, moderating, and analysis take weeks to months
Moves at the speed of your ambition: AI handles interviews, analysis, and delivery in just days
Surface-level answers, missing how people really feel or what drives their decisions
Captures emotional cues and allow respondents to submit videos, photos, etc
Too few consumers to trust the results, meaning insights feel thin and risky
Builds confidence through data at scale, with robust insights from a broader base
Static and siloed insights that get lost in decks, outdated before they’re used
Creates a dynamic consumer insights platform, enriched with every new study
High fees make qualitative research occasional and budget-sensitive
Cost drops to a fraction of traditional studies, so you can run studies repeatedly
A clearer look at Verso
What is Verso and how does it work?
Verso is a qualitative research platform using AI to:
Conduct video interviews at scale with real consumers, in any language, at any time
Derive actionable insights, based on multi-modal analyses
Build over time your Consumer Intelligence Platform, with dynamic access to consumers’ personae
All of that delivered in under a week, at a fraction of agency costs.
How is Verso different from other qualitative research tools?
Verso doesn’t rely on static scripts. Our AI interviewer adapts in real time: probing, following up, and adjusting based on what each participant says. Combined with multi-modal analysis, this results in deeper insight extraction than traditional surveys, chatbots, or scripted interviews.
What are personae, and how are they used?
Verso creates dynamic consumer personae based on real conversations. These profiles are not pre-defined segments: they evolve with each study and allow your team to explore audience attitudes, behaviors, and needs across time, not just at a single point.
What types of research can I run with Verso?
Verso supports a wide range of use cases: from concept testing and brand positioning to customer journey mapping and market expansion. Whether you're validating a product idea or understanding a new segment, Verso adapts to your research goals automatically.
How quickly can I get insights?
You can launch a study in minutes. Verso handles recruitment, runs interviews asynchronously, and delivers structured insights typically within 24–72 hours, depending on scope and sample size.
Is Verso secure and compliant with data regulations?
Yes. Verso is built with enterprise-grade security and is fully compliant with GDPR and other global privacy standards. All data is encrypted, stored securely, and anonymized by default, with participant consent managed throughout the process.
Consumer learning made continuous -not just when budget allows.
About