The true side of your consumers. Revealed with AI.
Verso uses AI to roll out qualitative research at scale, and uncover consumers’ real opinions, in under a week
How it works
Qualitative research from design to insights, with AI embedded at every step
Design
Recruit
Interview
Analyze
Idea & Product Testing
Validate and refine product concepts, prototypes and packaging
Demand validation
Concept test
Prototype
Packaging
Category fit
Brand & Communication
Test and optimize brand positioning, messaging, and creative assets
Brand awareness
Brand perception
Brand or product headline
Voice & tone
Consumer Experience & Behavior
Understand attitudes, journeys, motivations, and behavioural shifts
Ethnographic research
Unmet needs discovery
Shopper journeys
Consumer Diaries
Switching behavior exploration
WHY VERSO?
Consumer centricity matters more than ever. Traditional methods can’t keep up.
Without Verso
With Verso
Painfully slow and messy: briefing, recruiting, moderating, and analysis take weeks to months
Moves at the speed of your ambition: AI handles interviews, analysis, and delivery in just days
Surface-level answers, missing how people really feel or what drives their decisions
Captures emotional cues and allow respondents to submit videos, photos, etc
Too few consumers to trust the results, meaning insights feel thin and risky
Builds confidence through data at scale, with robust insights from a broader base
Static and siloed insights that get lost in decks, outdated before they’re used
Creates a dynamic consumer insights platform, enriched with every new study
A clearer look at Verso
Verso is a qualitative research platform using AI to:Conduct video interviews at scale with real consumers, in any language, at any timeDerive actionable insights, based on multi-modal analysesBuild over time your Consumer Intelligence Platform, with dynamic access to consumers’ personaeAll of that delivered in under a week, at a fraction of agency costs.
Verso doesn’t rely on static scripts. Our AI interviewer adapts in real time: probing, following up, and adjusting based on what each participant says. Combined with multi-modal analysis, this results in deeper insight extraction than traditional surveys, chatbots, or scripted interviews.
Verso creates dynamic consumer personae based on real conversations. These profiles are not pre-defined segments: they evolve with each study and allow your team to explore audience attitudes, behaviors, and needs across time, not just at a single point.
Verso supports a wide range of use cases: from concept testing and brand positioning to customer journey mapping and market expansion. Whether you're validating a product idea or understanding a new segment, Verso adapts to your research goals automatically.
You can launch a study in minutes. Verso handles recruitment, runs interviews asynchronously, and delivers structured insights typically within 24–72 hours, depending on scope and sample size.
Yes. Verso is built with enterprise-grade security and is fully compliant with GDPR and other global privacy standards. All data is encrypted, stored securely, and anonymized by default, with participant consent managed throughout the process.
