healthcare

Deep patient and physicians insights to inform better healthcare decisions

Verso helps healthcare & life sciences teams turn patient, HCP, and caregiver experiences into faster, more confident decisions.

From patient experience to product adoption & care pathways, Verso offers a structured, compliant way to stay close to human needs.

Illustration Deep patient and physicians insights to inform better healthcare decisions

Healthcare teams are under more pressure than ever

Why legacy research struggles

What’s changing in healthcare?

Traditional qualitative studies are slow and hard to scale

Patient expectations are rising across care, access, and communication

Insights often remain siloed by brand, market, or function

Care pathways are becoming more complex and fragmented

Traditional research can’t keep up Surveys miss emotions, context, and real-world barriers testing cycles

Adoption of treatments and technologies depends on behavior, not just efficacy

Recruiting, moderating, and analyzing interviews is costly and time-intensive

Adoption of treatments and technologies depends on behavior, not just efficacy

How it works

How Verso supports healthcare research end-to-end

Illustration Design

Design

Turn your objectives into structured interview guides, crafted to explore motivations, beliefs, and lived experience.
Illustration Recruit

Recruit

Find quality respondents from all over the world through our panels, or tap your own customer base, and ensure you hear from who matters.
Illustration Interview

Interview

Run AI-led 1:1 interviews - video or voice - that adapt in real time and capture both content and emotional nuance.
Illustration Analyze

Analyze

Synthesize multimodal responses into clear, structured insights you can explore and act on immediately.

Real-life healthcare use cases

Illustration Understand patient and caregiver experiences

Understand patient and caregiver experiences

Explore lived experiences across the patient journey — from diagnosis to treatment, adherence, and daily life.
Example: A pharma team explores barriers to long-term treatment adherence in a chronic condition.
Illustration Improve HCP communication and adoption

Improve HCP communication and adoption

Understand how physicians, nurses, and other HCPs perceive products, guidelines, and support materials.
Example: A medtech company tests onboarding and training materials for a new device.
Illustration Optimize patient support programs

Optimize patient support programs

Identify what truly helps patients engage with services, tools, and digital solutions.
Example: A digital health company evaluates how patients experience a remote monitoring program.
Illustration Sense emerging needs and unmet expectations

Sense emerging needs and unmet expectations

Rapidly explore shifts in patient and HCP behaviors to inform innovation and strategy.
Example: A life sciences team investigates evolving expectations around shared decision-making.

A clearer look at Verso

What is Verso and how does it work?

Verso is a qualitative research platform using AI to:Conduct video interviews at scale with real consumers, in any language, at any timeDerive actionable insights, based on multi-modal analysesBuild over time your Consumer Intelligence Platform, with dynamic access to consumers’ personaeAll of that delivered in under a week, at a fraction of agency costs.

How is Verso different from other qualitative research tools?

Verso doesn’t rely on static scripts. Our AI interviewer adapts in real time: probing, following up, and adjusting based on what each participant says. Combined with multi-modal analysis, this results in deeper insight extraction than traditional surveys, chatbots, or scripted interviews.

What are personae, and how are they used?

Verso creates dynamic consumer personae based on real conversations. These profiles are not pre-defined segments: they evolve with each study and allow your team to explore audience attitudes, behaviors, and needs across time, not just at a single point.

What types of research can I run with Verso?

Verso supports a wide range of use cases: from concept testing and brand positioning to customer journey mapping and market expansion. Whether you're validating a product idea or understanding a new segment, Verso adapts to your research goals automatically.

How quickly can I get insights?

You can launch a study in minutes. Verso handles recruitment, runs interviews asynchronously, and delivers structured insights typically within 24–72 hours, depending on scope and sample size.

Is Verso secure and compliant with data regulations?

Yes. Verso is built with enterprise-grade security and is fully compliant with GDPR and other global privacy standards. All data is encrypted, stored securely, and anonymized by default, with participant consent managed throughout the process.

Have more questions?

Reach out to our friendly support team