consumer packaged goods

Insights to ignite breakthrough innovation and propel growth

Verso helps GPG and retail leaders understand what drives purchases decisions and what makes a product win on the market

Illustration Insights to ignite breakthrough innovation and propel growth

Why legacy research struggles

What’s changing?

Market is grappling with slowing growth, making it key for brands to innovate

Outputs are static and siloed, preventing teams from compounding learnings

Consumers behaviors are shifting quickly, making it critical to stay close to how real people feel and behave

You get surface-level answers: traditional methods miss how people really feel or what drives their decisions

Innovation cycles are getting shorter

Traditional research takes weeks to months: by the time insights are ready, they’re irrelevant

Budget are tightening, notably for non-working spend

It’s expensive: agencies, moderators, tools, and delays all pile up fast

How it works

How Verso leverages AI to help you across your E2E research workflow?

Illustration Design

Design

Turn your objectives into structured interview guides, crafted to explore motivations, beliefs, and lived experience.
Illustration Recruit

Recruit

Find quality respondents from all over the world through our panels, or tap your own customer base, and ensure you hear from who matters.
Illustration Interview

Interview

Run AI-led 1:1 interviews - video or voice - that adapt in real time and capture both content and emotional nuance.
Illustration Analyze

Analyze

Synthesize multimodal responses into clear, structured insights you can explore and act on immediately.

Real-life use cases

Illustration Validate product & concept ideas before launch

Validate product & concept ideas before launch

Test new product ideas, pack formats, names, and claims through real consumer feedback, before committing to full-scale R&D or launch
Example: A snack brand tests naming, flavor appeal, and packaging for a new better-for-you SKU
Illustration Optimize Messaging Across Channels and Geographies

Optimize Messaging Across Channels and Geographies

Understand what resonates across touchpoints, consumer segments/ personae and geographies, from ad creative to in-store messaging
Example: A personal care brand tests sustainability messaging with Gen Z vs Millennials or France vs. Germany to fine-tune campaign tone
Illustration Improve Retail & Shelf Execution

Improve Retail & Shelf Execution

Use shopper feedback with our multi-modal technology to assess planograms, signage, online product pages, and POS effectiveness
Example: A beverage brand assesses shelf impact across regions to guide planogram and packaging adjustments
Illustration Stay Ahead of Consumer Trends

Stay Ahead of Consumer Trends

Rapidly sense and validate shifts in consumer behavior leveraging our multi-modal technology to see how consumers actually behave
Example: A cleaning brand explores new habits in laundry routine

A clearer look at Verso

What is Verso and how does it work?

Verso is a qualitative research platform using AI to:Conduct video interviews at scale with real consumers, in any language, at any timeDerive actionable insights, based on multi-modal analysesBuild over time your Consumer Intelligence Platform, with dynamic access to consumers’ personaeAll of that delivered in under a week, at a fraction of agency costs.

How is Verso different from other qualitative research tools?

Verso doesn’t rely on static scripts. Our AI interviewer adapts in real time: probing, following up, and adjusting based on what each participant says. Combined with multi-modal analysis, this results in deeper insight extraction than traditional surveys, chatbots, or scripted interviews.

What are personae, and how are they used?

Verso creates dynamic consumer personae based on real conversations. These profiles are not pre-defined segments: they evolve with each study and allow your team to explore audience attitudes, behaviors, and needs across time, not just at a single point.

What types of research can I run with Verso?

Verso supports a wide range of use cases: from concept testing and brand positioning to customer journey mapping and market expansion. Whether you're validating a product idea or understanding a new segment, Verso adapts to your research goals automatically.

How quickly can I get insights?

You can launch a study in minutes. Verso handles recruitment, runs interviews asynchronously, and delivers structured insights typically within 24–72 hours, depending on scope and sample size.

Is Verso secure and compliant with data regulations?

Yes. Verso is built with enterprise-grade security and is fully compliant with GDPR and other global privacy standards. All data is encrypted, stored securely, and anonymized by default, with participant consent managed throughout the process.

Have more questions?

Reach out to our friendly support team