Verso delivers qualitative insight in under a week. Fast usually means shallow, so here is exactly how we keep it deep, honest, and grounded in real people, at every step.
Until now, hearing from your customers meant choosing between two imperfect options.
Focus groups and one-to-one interviews go deep, but they take weeks or months, cost a lot, and reach only a handful of people. The moderator and the group shape what gets said.
Surveys scale and come back quickly, but the questions are closed. You learn the what, and almost never the why behind it.
Our method is built to give you both. Depth at the speed of a survey.
It starts with recruiting the right people and runs all the way to the report. AI does the work at scale, and proven qualitative craft is built into each step, so the rigor holds even when the clock is running.
We start with the right people.
The craftquota and quality screening, attention and consistency checks, fraud and duplicate detection before a single answer counts.
We build a real interview guide, not a survey.
The crafthypothesis-driven design, grounding respondents in their own context before any judgment, laddering to move from attribute to emotional benefit, and projective techniques to surface what people can't say directly. The same frameworks a senior qualitative researcher uses, encoded into the guide.
An AI that listens, then follows up.
The craftadaptive, non-directive probing. The AI follows up on thin or ambiguous answers, explores the unexpected in real time, and never leads. It's trained on real moderation technique, not a fixed script.
We read every interview, twice.
The crafttop-down scoring against learning objectives, plus independent bottom-up thematic coding run blind to our hypotheses. The two readings are cross-checked, so signal is confirmed from two directions and nothing gets forced to fit.
Insights you can trust, question, and reuse.
Screens from a real Verso study.
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A study doesn't end when the report ships. Every interview you run with Verso joins one living knowledge layer. Ask a question in plain words, and the chat searches across all your studies, past and present, then answers with the findings, verbatims and segments behind it.
Fast insight is only useful if you can stand behind it. Four things keep Verso honest.
Real researchers check the AI's work on a sample at each step, and adjust the guide when needed.
Each verbatim links to the exact second in the recording. You can always hear it for yourself.
Results are shown by group with real numbers. We never turn a tiny group into a big headline.
Data stays in Europe, consent is handled throughout, and your data is never used to train AI models.
The tangible things that land on your desk at the end of a study.
Video, voice and text together, so you see and hear people, not just read a summary.
Real quotes in people's own words, each linked to the exact moment in the recording.
The strongest moments across many interviews, stitched into one short clip to play in a room.
Clear findings and wording your team can lift straight into a brief, a deck or an ExCo slide.
The objections we hear most, answered straight.
It's the first question every researcher asks, and it's the right one. The AI runs the conversation, trained on real qualitative methodology, while a human researcher checks its work at every step and adjusts the guide when needed. You get the depth of a skilled moderator, applied identically across hundreds of interviews no human team could reach.
In qualitative, it's the opposite. A human moderator leads without meaning to, reacts to what they hear, tires by the tenth interview, and asks the same question three different ways across a study. Verso's AI asks every participant in the same neutral, trained way, never signals a “right” answer, and never gets tired. No group and no one watching means people give the honest answer instead of the one they think you want. And in analysis, the bottom-up read is done blind to our hypotheses, so we surface what's actually there, not only what we went looking for.
We recruit through vetted, professionally-managed panels and screen every participant against your criteria. We check engagement quality throughout and replace anyone who rushes or free-rides. Results are always shown by group with honest sample sizes. We never turn a tiny group into a big headline.
Tell us what you want to learn about your customers. We'll show you how a Verso study would run.
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