Retail & e-commerce

Human insights to drive conversion, loyalty, and omnichannel growth

Verso helps GPG and retail leaders understand what drives purchases decisions and what makes a product win on the market

Illustration Human insights to drive conversion, loyalty, and omnichannel growth

Why legacy research struggles

What’s changing?

Insights are often siloed by channel

Shoppers move fluidly between online and physical stores

Surveys miss hesitation, friction, and trade-offs

Conversion and retention are harder to win

Traditional research can’t keep up with testing cycles

Assortment, pricing, and promotions evolve constantly

Agencies and long timelines slow decision-making

Teams must act fast with limited budgets

How it works

How Verso supports retail & e-commerce research end-to-end

Illustration Design

Design

Turn your objectives into structured interview guides, crafted to explore motivations, beliefs, and lived experience.
Illustration Recruit

Recruit

Find quality respondents from all over the world through our panels, or tap your own customer base, and ensure you hear from who matters.
Illustration Interview

Interview

Run AI-led 1:1 interviews - video or voice - that adapt in real time and capture both content and emotional nuance.
Illustration Analyze

Analyze

Synthesize multimodal responses into clear, structured insights you can explore and act on immediately.

Real-life retail & e-commerce use cases

Illustration Optimize digital and in-store conversion

Optimize digital and in-store conversion

Identify where shoppers hesitate, drop off, or abandon — and why.
Example: An e-commerce brand uncovers friction points in the checkout and payment flow.
Illustration Improve assortment, pricing, and promotions

Improve assortment, pricing, and promotions

Understand how shoppers perceive value, choice, and trade-offs.
Example: A retailer tests price framing and promotional mechanics across segments.
Illustration Test merchandising, layouts, and content

Test merchandising, layouts, and content

Assess how product presentation, shelf logic, and content influence choice.
Example: A retailer tests homepage merchandising and category navigation.
Illustration Track evolving shopper behaviors

Track evolving shopper behaviors

Continuously sense shifts in expectations, habits, and purchase drivers.
Example: A retail platform explores changing attitudes toward delivery speed vs sustainability.

A clearer look at Verso

What is Verso and how does it work?

Verso is a qualitative research platform using AI to:Conduct video interviews at scale with real consumers, in any language, at any timeDerive actionable insights, based on multi-modal analysesBuild over time your Consumer Intelligence Platform, with dynamic access to consumers’ personaeAll of that delivered in under a week, at a fraction of agency costs.

How is Verso different from other qualitative research tools?

Verso doesn’t rely on static scripts. Our AI interviewer adapts in real time: probing, following up, and adjusting based on what each participant says. Combined with multi-modal analysis, this results in deeper insight extraction than traditional surveys, chatbots, or scripted interviews.

What are personae, and how are they used?

Verso creates dynamic consumer personae based on real conversations. These profiles are not pre-defined segments: they evolve with each study and allow your team to explore audience attitudes, behaviors, and needs across time, not just at a single point.

What types of research can I run with Verso?

Verso supports a wide range of use cases: from concept testing and brand positioning to customer journey mapping and market expansion. Whether you're validating a product idea or understanding a new segment, Verso adapts to your research goals automatically.

How quickly can I get insights?

You can launch a study in minutes. Verso handles recruitment, runs interviews asynchronously, and delivers structured insights typically within 24–72 hours, depending on scope and sample size.

Is Verso secure and compliant with data regulations?

Yes. Verso is built with enterprise-grade security and is fully compliant with GDPR and other global privacy standards. All data is encrypted, stored securely, and anonymized by default, with participant consent managed throughout the process.

Have more questions?

Reach out to our friendly support team