Consumer insights
Built for teams who need consumer understanding fast
Consumer Insights teams are expected to bring the voice of the customer into every decision without slowing the business down.
This is built for teams who need deep, qualitative insight, but don’t have weeks to run traditional research.
What you’re trying to do
Understand why consumers choose, hesitate, or switch
Test ideas, concepts, and messaging early
Support brand, product, and marketing teams with evidence
Deliver insights that leaders can actually act on
What gets in the way
Research that takes weeks instead of hours
Heavy operations: recruiting, moderating, transcribing
Insights that stay stuck in reports
Too little depth, or too much friction to get it
How this helps
Talk to the right consumers, instantly
Capture real reactions through audio and video
Turn raw feedback into clear insights automatically
Share board-ready outputs without extra work
A clearer look at Verso
Verso is a qualitative research platform using AI to:Conduct video interviews at scale with real consumers, in any language, at any timeDerive actionable insights, based on multi-modal analysesBuild over time your Consumer Intelligence Platform, with dynamic access to consumers’ personaeAll of that delivered in under a week, at a fraction of agency costs.
Verso doesn’t rely on static scripts. Our AI interviewer adapts in real time: probing, following up, and adjusting based on what each participant says. Combined with multi-modal analysis, this results in deeper insight extraction than traditional surveys, chatbots, or scripted interviews.
Verso creates dynamic consumer personae based on real conversations. These profiles are not pre-defined segments: they evolve with each study and allow your team to explore audience attitudes, behaviors, and needs across time, not just at a single point.
Verso supports a wide range of use cases: from concept testing and brand positioning to customer journey mapping and market expansion. Whether you're validating a product idea or understanding a new segment, Verso adapts to your research goals automatically.
You can launch a study in minutes. Verso handles recruitment, runs interviews asynchronously, and delivers structured insights typically within 24–72 hours, depending on scope and sample size.
Yes. Verso is built with enterprise-grade security and is fully compliant with GDPR and other global privacy standards. All data is encrypted, stored securely, and anonymized by default, with participant consent managed throughout the process.
