Resources

Verso, Sponsor of the next Women In Research event !
Verso news

Verso, Sponsor of the next Women In Research event !

Verso is proud to sponsor the next Women in Research Paris event on June 11. The room comes together for an conversation on where qualitative research is heading: which AI workflows actually earn their keep, how to turn insights into decisions, and when depth still beats volume.

Lydia Bellahouel
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May 20, 2026
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1
min read
The AI Beauty Conversion Gap: What 49 Consumer Interviews Revealed
Case studies

The AI Beauty Conversion Gap: What 49 Consumer Interviews Revealed

Sephora, Ulta, Fenty and Amorepacific are racing to own the AI shopping moment. Our qualitative study with 49 French beauty consumers, run with Dialog and Oh My Cream, shows why most of these bets miss the conversion problem, and what closes it." excerpt: "AI has taken over the first leg of the beauty purchase journey. It barely touches the last. Our 49-interview study of French beauty shoppers shows where the conversion breaks down, and what works.

Lydia Bellahouel
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April 23, 2026
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5
min read
Why We Got ISO 27001 Certified Before Turning One
Industry insights

Why We Got ISO 27001 Certified Before Turning One

We are officially ISO/IEC 27001 certified, before turning one. When your product asks thousands of people to be honest, vulnerable and specific on camera, security has to be in the architecture, not retrofitted later. Independent third-party audit, full ISMS, 100% EU data residency, DPAs with every subprocessor. Here is what changes for our clients.

Verso Team
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April 23, 2026
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5
min read
Verso Insights Academy: Marion Graizon (BCG) on what AI is actually doing to consumer research
Industry insights

Verso Insights Academy: Marion Graizon (BCG) on what AI is actually doing to consumer research

For Episode 1 of the Verso Insights Academy, Marion Graizon (Managing Director & Partner, BCG) walked us through what AI is actually doing to consumer research inside large organizations. Real-time expectations, synthetic consumers, the uneven adoption curve, and why the real risk is not AI replacing research but making bad research easier. Highlights inside.

Verso Team
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February 15, 2026
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3
min read