Resources

The AI Beauty Conversion Gap: What 49 Consumer Interviews Revealed

Sephora, Ulta, Fenty and Amorepacific are racing to own the AI shopping moment. Our qualitative study with 49 French beauty consumers, run with Dialog and Oh My Cream, shows why most of these bets miss the conversion problem, and what closes it." excerpt: "AI has taken over the first leg of the beauty purchase journey. It barely touches the last. Our 49-interview study of French beauty shoppers shows where the conversion breaks down, and what works.