Capturing Gen Z's attention: what brands need to understand to exist in their feed
A joint Verso x Discurv webinar. Quant at scale, qualitative depth, and an honest read on the generation everyone keeps misreading.
June 18th. Live, with Q&A. Replay sent to every registrant.
Hosted by:
- Lydia Bellahouel, CEO at Verso
- Charlène Canal, Head of Marketing at Discurv
Why this webinar exists
"Gen Z has no attention span." It is the line you hear in marketing meetings every week. It is also wrong, and acting on it is expensive.
Our research shows Gen Z attention is conditional, not short. Context dictates whether they tune in for thirty seconds or stay for thirty minutes. The contexts that unlock long-form attention are precisely the ones most brands fail to map.
This webinar is the live restitution of a study designed to map them, using a methodology no single research firm typically runs end to end.
The methodology: quant at scale, qual in depth
This is a genuinely combined piece of research.
Discurv ran the quantitative leg with more than 5,000 French respondents. Statistical scale, fine segmentation, and the structural patterns only volume can surface.
Verso ran the qualitative leg with 50 in-depth AI-led video interviews powered by AskVerso. Each was around 20 minutes, asynchronous and AI-moderated, designed to surface emotional language, contradictions, and the lived experience behind the numbers.
The combination is the point. Quant tells you what and how many. Qual tells you why. Reading one without the other on a generation this misunderstood is how brands keep making the same expensive mistakes.
What we will answer live
The webinar walks through five questions, with the data, the verbatims, and the operational implications.
- When is Gen Z attention actually available, and which contexts unlock long-form viewing?
- TikTok or YouTube: what is each platform genuinely good for in 2026?
- Brand codes: what triggers an instant follow, and what triggers an instant unfollow?
- Influencer or creator: why this distinction now governs whether sponsored content builds or destroys trust?
- 18-22 vs 23-27: where the structural gaps inside "Gen Z" force genuinely differentiated targeting?
We are not posting the answers in this article. They belong to the webinar and to the white paper that follows it.
Who this is for
Marketing, media, communication, strategic planning and insights teams, in-house and agency-side, working on young audiences and tired of generic "Gen Z" decks.
No product pitch. No demo. Verbatims, numbers, and operational reads.
What you walk away with
- The full live restitution and Q&A with Lydia and Charlène
- The replay, sent to every registrant
- The Verso x Discurv white paper, with the complete methodology and findings, published right after the event
Hosts
Lydia Bellahouel, CEO and co-founder at Verso. Verso runs AI-led qualitative studies for CMI, brand, and consulting teams across CPG, beauty, retail, and telco.
Charlène Canal, Head of Marketing at Discurv. Discurv runs quantitative research at scale across French consumer panels.
Webinar details
- Date: June 18, 2026
- Format: Live, online, with Q&A
- Language: French
- Replay: Sent to every registrant
- Price: Free
- Hosts: Lydia Bellahouel (Verso) and Charlène Canal (Discurv)
Frequently asked questions
Is the webinar free?
Yes. Free registration. Replay and the white paper are sent to every registrant after the event.
Will there be a replay?
Yes. Every registrant receives the recording, the slides, and the Verso x Discurv white paper with the full methodology and findings.
What language is the webinar in?
French. The white paper will be available in French at launch, with an English version to follow.
Who should attend?
CMI, brand, marketing, media, communication, and strategic planning teams working on Gen Z or young-adult audiences. Both in-house and agency-side. Especially relevant if your current Gen Z playbook is built on secondary research or generic decks.
What methodology did you use?
Two complementary studies. Discurv ran 5,000+ quantitative respondents across France. Verso ran 50 AI-led video interviews of around 20 minutes each, asynchronous, on the AskVerso platform. Combined analysis on the joint dataset.
Can I get the white paper without attending?
The white paper goes to registrants first. A public version may follow. Registering is the fastest way to receive it.
Will the answers to the five questions be shared before the webinar?
No. The findings are released live, with verbatims and the operational implications, then in the white paper sent to registrants.
Register
June 18th. Hosted by Lydia Bellahouel (Verso) and Charlène Canal (Discurv).